Thursday, January 19, 2017

IStudio logo

Unit 16 Task 1 IStudio Research

When working on this task I discovered there are many different types of logos. The different types of logos range from 5, those logos are;

Symbol or icon logos. e.g. Apple, Batman Sign, Mercedes'
wordmark logos. e.g Facebook. Disney, Sony
letter mark logos. e.g. McDonalds, H&M, Calvin Klein
combination mark logos. e.g Dunkin' Dunks, Burger King, Puma
emblem logos .e.g Starbucks, NFL, BMW

A logo is the face of a product that's for an app or site, the logo is usually used to make the app stand out and memorable.



The logo here is Pinterest, the app and site is about save, sort and organise images. The logo is the initials are P and in the middle of the logo there's the P. Around the P there's the red circle that forms the P inside. The logo is stylistic and simple. The design elements are there and it looks simple and straight forward. The Pinterest logo is a symbol logo, the design behind the logo is that it looks to be pinned.

To create this on illustrator you can place in a rectangle and then with the brush tool, you can draw in a shape; in this case a P. once the p is drawn in you can fade out the other unwanted pieces and finally you have the piece.




The PS logo here is a use of 2d and 3d work, there is a use of four colours but the red stands out the most. The style is clever as the S is flat while the P stands up. The PS4 is a type of lettermark logo, you can tell by the logo being entirely text.

https://www.youtube.com/watch?v=3ifHpi2RMOY

From this clip I learned how to position letters in different ways. e.g. how to place letters so they look like they're laying down. 

To do this 
*You select your letter
*Tilt the letter so it was in another form
*You turn the shape 3D and tilt the shape again but you make it look facing down
*You adjust the shape to your liking

 The entire name of a business the logo relies on initials to represent the brand. In order to make this logo on illustrator you need to create an S using the text tool, changing the length and width and then the thickness, placing the shape down making it look like its laying down. You then add the P.



The logo 'Steinias' uses splash effects to make it look artistic and stylistic. The use of the colours are purple and turquoise, the turquoise colours being bigger than the other splashes. There is a sphere in the middle of the logo.

https://www.youtube.com/watch?v=-ESS2PGdlpk

From this video I've learnt how to create the splash effects with a simple circle. by using the crystallise tool you are can create lines erupting from the circle. When this is done again and again on the circle the circle begins to spread out in different splattered ways. After doing this you'd want to go to the effect tool and click distort & transform and then you want to roughen the splatter. You can change the size and detail to your liking. After that you can pull the edges and either extend or lengthen out. To change the colour its simple. you select the shape and choose a colour from the colour block.

Wednesday, January 18, 2017

Istudio Logo Research

For my IStudio logo i was thinking about what styles I would go for, then I came across the idea of buildings.

With this i have the idea of making the istudio design look like the studio building. Making the S & O small while it gets inner letters such as T,U and D, I got bigger till the I in the middle is in all caps. The idea will have a 3D look to it, the letters being either one entire building design or being separate buildings placed in unison together.

A reference for this is Louise Bourgeois, she draws many designs with buildings being placed on the bodies of people or being half of people.

the 3D design will look stylistic as i'll add gradient and many different design elements e.g. transform size, spin text around, resize.

https://design.tutsplus.com/tutorials/create-convincing-text-shaped-buildings-in-photoshop--psd-14477




http://ooyes.net/blog/create-a-stunning-city-skyline-made-of-text



https://greenlanternpress.wordpress.com/2010/06/01/more-on-louise-bourgeois/